Live Broadcast Graphics Engine

Cloud-native rendering engine for live streams, control rooms, in-venue digital screens, and sponsor displays. Not a signage CMS. A real-time data-driven graphics platform.

Architecture

Account → Rooms → Screens → Templates → Sponsor Engine

Production Flow

Account
Rooms
Screens
Templates

Rooms

Each Room is a production instance — a Friday night race, a daily newscast, a live podcast. Rooms run a centralized data engine, manage assigned producers, and fan out to multiple screens.

🏠 One Data Engine

Each Room connects to data sources once. All Screens in that Room share the same live state — no duplicate polling.

🎯 Producer Assignment

Assign producers per Room with roles: Admin, Operator, or Viewer. Control who can control what.

🔀 Verticals

Sports, News, Podcast, Custom — each Room has a vertical that determines available data sources and templates.

Screen Types

Screens are independent output endpoints inside a Room. Two types for two purposes.

🎬 Broadcast Screen

Transparent overlay for OBS, vMix, or NDI. Lower thirds, scorebugs, tickers, split-screen layouts. Stream-optimized.

📺 Digital TV Screen

Full-screen venue mode for HDMI displays. Large-format scoring, event schedules, sponsor rotation, QR codes. Auto-refresh with idle fallback.

Templates

Graphic packages assigned per Screen. Each template includes layouts, dynamic zones, and sponsor injection points.

🏁 Sports Pack

Scoring overlays, results boards, race position tracking, and motorsports-specific graphics.

📰 News Pack

Breaking news tickers, lower thirds, weather graphics, election coverage.

🎙 Podcast Pack

Guest name cards, topic overlays, social media feeds, audience polls.

📺 Digital Venue Pack

Full-screen scoring, welcome screens, schedule cards, multi-zone layouts for in-venue displays.

Sponsor Engine

Built-in monetization layer. Turn every screen into revenue.

📱 Dynamic QR Codes

Auto-generated trackable QR codes for every sponsor. Scan counts tied to screens and events.

📈 Per-Screen Attribution

Impression tracking per-screen, per-event. Know exactly where and when each sponsor was displayed.

🔄 Rotation Logic

Sponsor playlists with configurable rotation. Assign to specific rooms, screens, or template zones.

📊 Exportable Reports

Campaign tracking with impression counts, scan data, and click-through reporting for your sales team.

Powered By

Sports Production

Live scoring, stats, lineups, sponsor rotation, replay bugs. Racing, motorsports, ball sports, and more.

News Broadcasts

Breaking news tickers, lower thirds, weather graphics, election coverage, traffic updates.

Podcasts & Talk Shows

Guest name cards, topic overlays, social media feeds, sponsor graphics, audience polls.

Venues & Events

Concession screens, lobby displays, pit area boards, conference signage — all from the same room data.